About Us

Family-Owned. Fabricated by Hand.

Name: Pro Form Metals
Address: 2415 Dickerson Road, Reno, NV, 89503, US
Telephone: (775) 742-6985

Every piece of metal that leaves our shop has Keith Goguen's name behind it — and that's exactly the way he wants it.

Keith founded Pro Form Metals in Reno, Nevada with a straightforward idea: supply contractors and builders with materials they can trust, fabricated with the kind of precision that makes installs go smoother and finished projects last longer. No shortcuts. No outsourcing. Just quality metalwork, built to spec.

Keith Goguen, owner of Pro Form Metals, in front of the Pro Form Metals brake press

Our Story

From Panels to One-of-a-Kind Metalwork

What started as a roofing panel and trim supplier has grown into a full-service metal fabrication shop serving the entire Reno–Tahoe–Truckee corridor. Today, Pro Form Metals supplies standing seam roofing, siding panels, precision trim and flashings, custom fabrication, and interior metalwork for residential and commercial projects of all sizes.

We've built kitchen hoods for high-end Tahoe homes, fabricated flashings for commercial builds in Sparks, supplied roofing panels for mountain cabins in Truckee, and crafted fireplace surrounds and railings for homeowners who want something that doesn't come off a shelf.

But at its core, Pro Form Metals is still a family business. Keith is hands-on in every part of the operation — from quoting jobs and reviewing plans to running the brake and inspecting finished product before it ships. When you call, you're talking to the people who actually build your order.

That's the difference between a supplier and a shop that cares about the work. And it's why contractors across Northern Nevada keep coming back.

Why Contractors Come Back

Built Different. On Purpose.

Precision Trim & Flashings

This is where most metal suppliers fall short and where we win. Our flashings are fabricated to your exact specs, not pulled from a shelf. That means tighter fits, better water management, and a cleaner finished look.

Reliable Turnaround

We quote fast, communicate clearly, and deliver on time. Your project schedule matters to us because our reputation depends on it.

Full-Service Fabrication

Panels, trim, flashings, custom work, interior metals — we handle it all under one roof. One supplier, one point of contact, less to coordinate on your end.

Sierra-Tested Materials

We know the climate. Snow loads, freeze-thaw cycles, UV exposure at elevation. The profiles and materials we recommend are built for the conditions your project will actually face.

The Pro Form Metals team at work in the shop — a family business

A Real Family Business

This Is How We Work

Pro Form Metals isn't a corporate operation with layers of sales reps and account managers. It's a real shop with real people who know metal and know their customers.

Keith runs the shop. The team builds the product. And when you need something figured out, you talk to the people who are actually going to make it. That's how it's always been, and that's how it stays.

Sometimes the next generation even stops by to check on things.

Meet The Owner

Keith Goguen

Keith Goguen is the owner and operator of Pro Form Metals. With over 15 years of hands-on experience in metal fabrication, Keith built the business on a commitment to quality craftsmanship and honest service.

He's the person reviewing your plans, running the shop floor, and making sure every order is right before it goes out the door. When he's not in the shop, you'll probably find him working on a project of his own — because for Keith, this isn't just a job. It's the work he was built for.

Location: 2415 Dickerson Road, Reno, NV 89503
Service Area: Reno, Sparks, Carson City, Truckee, Lake Tahoe
Hours: Monday–Friday, 7am–4pm
Contact: keith@proformmetals.com · (775) 742-6985

Pro Form Metals branded flatbed trailer at the Reno shop

Get Started

Ready to Work Together?

Whether you're a contractor pricing out a new build or a homeowner planning a renovation, we'd love to hear about your project. Tell us what you need and we'll get back to you with a clear, accurate quote.

Email Us Call (775) 742-6985